The first step in create best bet links is to define a group. This is done from the "Group Settings" tab. You can name the group, and decide which information will be displayed about the group.
After creating a group you can add keywords to specific URLs. From the "List/Edit URLs" page enter the URL you want, and click on the URL to get the details on that URL. Currently you can only use URLs that have been walked and are in the database. The fields on the form are:
Priority
(optional) - The priority for this
Best Bet. If multiple Best Bets match a single query, their
Priority
fields determine what order they're shown. If
you're only setting one Best Bet per URL, or aren't particular about
the order, you don't need to set a priority.Title
- The title that will be displayed for the Best Bet
on the search results page.Keywords
- A comma separated list of what keywords will
trigger this Best Bet. A Best Bet is displayed when the query is
completely contained within one of the keywords for that Best Bet.Group
- Which Best Bet Group this Best Bet will be created
in. A Best Bet will only have a chance to match if its group is set
to display as either Top Best Bets
or
Right Best Bets
on the Search Settings page.
If no groups currently exist, (create new)
will be displayed,
and a group will be created for you if you enter keywords and a
title for this Best Bet.
Description
(optional) - The description to display
for this Best Bet. The Best Bet Group for this Best Bet might be
set to not display the description, so it's optional.
The title and description can contain HTML code. Be careful that it does not disrupt the rest of the page layout. You can create multiple entries for the same URL. Each time you save a new set of blank boxes will be shown.
Once the Best Bets are created you can go to the "Search Settings" page to set up how they are displayed. For the top and right placements you can define which group is shown there, what title if any to display above the links, and the color, size and style of the boxes around the Best Bets.
As with any of the Search Settings these will apply to the "Test Search" first, and then when you apply the settings be copied to the "Live Search", allowing you to test the settings and make sure they are appropriate before going live.